|
ATI's H.264 video decoder chosen by Microsoft for Xbox 360 HD DVD playerPublished by patto on Wednesday, July 12, 2006
ATI Technologies today announced that Microsoft Corp. has chosen ATI's H.264 decoder for the Xbox 360 HD DVD player, bringing users sharper, more true-to-life visuals and smoother playback of high-definition content. HD DVDs encoded using one of three approved codecs deliver up to six times the resolution of traditional DVDs all on a single disc. Built on ATI's Avivo technology, the decoder used for the Xbox 360 HD DVD player brings to bear ATI's considerable multimedia know-how to ensure gamers, home theatre buffs, and casual viewers alike get a more perfect picture from the H.264 format.
"The Xbox 360 gives consumers access to a world of high-definition games and video content through Xbox Live Marketplace. With the new Xbox 360 HD DVD player using ATI's decoder technology, we're giving consumers the choice to playback the latest in high-definition movies," said Todd Holmdahl, corporate vice president of Xbox 360 hardware development. "HD DVD brings new meaning to the term home theater. When people see the visual clarity and realism that Microsoft and ATI are delivering through the Xbox 360 this holiday, they will be blown away."
To enable the smoothest H.264 video playback possible, the ATI decoder technology makes use of the Xbox 360's graphics processing unit (GPU) to accelerate video processing. The unified shader design of the GPU enables high-end processing techniques such as comb filtering and automatic gain control to ensure that video artifacts such as blockiness or color bands don't disrupt playback.
"With the Xbox 360 HD DVD player, Microsoft and ATI are pushing the boundaries of high-definition multimedia content," said Rick Bergman, senior vice president and general manager, PC Business Unit, ATI. "The decoder technology used in the new drive provides high fidelity visuals unlike anything ever seen before. This is another example of the close cooperation between our two companies, and the commitment we both share to delivering the most immersive experience possible for audiences around the world."
( Subscribe via
)
|
|
| |
|
|
|
| Tuesday, May 14 | | CAPES releases this month on Xbox X|S, XB1, P |
Monday, May 13 | | Highway Police Simulator launches for Xbox Se |
Friday, May 10 | | THE SMURFS - Village Party launches in June o |
Thursday, May 09 | | 'Paper Trail' Sets Course for Consoles, PC an |
Wednesday, May 08 | | ESDigital Games and Storm in a Teacup team up |
Tuesday, May 07 | | 'Realm of Ink' Reveils New Map Trailer, Invit |
Monday, May 06 | | Puppet House creeps onto Xbox Series, PS5, an |
Friday, May 03 | | Toopan Games Unveils 2025 Release for 'Multiv |
Thursday, May 02 | | F1 Manager 2024 coming to Xbox X|S, XB1, PS4| |
| System Shock remake arives May 21st on Xbox S |
Wednesday, May 01 | | AAA Multi-IP Battle Royale “OPEN” confirmed f |
| Chrysolite announced for to Xbox Series, Play |
Tuesday, April 30 | | INDIE Live Expo Reveals First 2024 Showcase, |
Monday, April 29 | | Demolish & Build 3 is coming to Xbox, PlaySta |
Friday, April 26 | | Killer Klowns From Outer Space: The Game laun |
Thursday, April 25 | | Sleight of Hand launches Day One on Xbox Game |
| Space Invaders Deck Commander - The Board Gam |
Wednesday, April 24 | | devcom announces new venue, call for speakers |
Tuesday, April 23 | | Dune: Awakening Shows Off Stunning Unreal Eng |
Monday, April 22 | | Metro Simulator 2 is coming soon for Xbox and |
Thursday, April 18 | | Terminator: Survivors confirmed for Xbox Seri |
Wednesday, April 17 | | Build Your Empire: 'Rise of Industry 2' Comin |
Tuesday, April 16 | | Epic Fantasy RPG 'Dungeons of Hinterberg' is |
Monday, April 15 | | Delta Force: Hawk Ops gets a brand new traile |
| Perennial Order is set to bloom on Xbox Serie |
Friday, April 12 | | Umbraclaw hits Xbox, PlayStation, Switch & PC |
Thursday, April 11 | | TMNT: Wrath of the Mutants Hits XBOX, PlaySta |
| GIC’24 Early Bird Tickets Now Available |
Wednesday, April 10 | | Mars 2120 launches out of Early Access onto a |
Tuesday, April 09 | | Die by the Blade Slashes Its Way onto PC in M |
See All Xbox 360 News | Xbox 360 News Archive
|
| |